Bay Journal

Lou Etgen

Moving the needle at the Chesapeake Watershed Forum 2015

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This would have been an apt theme for the Chesapeake Watershed Forum’s 10th Anniversary edition that took place Sept. 25–27 in Shepherdstown, WV.

Ten years ago, we started with an idea to bring watershed restoration and protection practitioners together to inspire and empower local action toward a cleaner, healthier Bay watershed.

While it has been difficult through the years...

Churches signing up to be stewards of the land

One thing most have come to accept more and more in the Chesapeake Bay restoration effort is that future success will require broad support from and actions by all sectors of the Chesapeake watershed community.

One sector of the community that a source of environmental advocacy and education are the many churches and houses of worship that are important members of all our...

Social marketing will help us get others to buy into Bay cleanup

Have you ever wanted to "buy the world a Coke" or do you remember the ingredients of a Big Mac sandwich, "two all-beef patties, special sauce…" or more recently, wanted to "jump on that lightning bolt" when working out? If so, then you have succumbed to marketing at the grandest scale. Corporations, and more recently, political campaigns are excelling at this highly focused,...

Howard County students READY to take on watershed projects

Imagine a program that creates jobs for young adults while protecting the environment and helping local governments meet nutrient reduction quotas put forth by the Chesapeake Bay Total Maximum Daily Load. Now imagine this happening throughout the Chesapeake Bay watershed; hundreds of young adults spending their summer break installing rain gardens; planting and watering trees;...

Forum participants reach out, re-energize efforts for Bay, rivers

One of the things I appreciate about the Alliance for the Chesapeake Bay is its longstanding commitment to bringing together diverse coalitions of committed people, communities, organizations, businesses and governments to protect the Chesapeake Bay and its rivers.

One of the signature events that the Alliance hosts with its partners each year is the Chesapeake Watershed Forum, a...

More campaigns would make citizens better foot soldiers for the Bay

"Save the Crabs - Then Eat 'Em." You may remember this slogan if you were a District of Columbia suburbanite back in 2004. (Visit YouTube for a viewing). It was one of the catchphrases of the Chesapeake Club, a social marketing campaign to engender behavior change in people in the lawn-growing regions near the district.

The 2004 Chesapeake Club campaign was designed to reduce...

Information generated during stormwater retreat available

The Alliance for the Chesapeake Bay along with our partners - the National Fish and Wildlife Foundation, the Center for Watershed Protection and the Chesapeake Stormwater Network - presented the 2011 Baywide Stormwater Partner's Retreat.

The retreat brought together 65 federal, state, local and nongovernmental organizations leaders from across the Chesapeake watershed to share...

BayScapes guide will be available online in 2012

In 1992, the Alliance for the Chesapeake Bay, in partnership with the U.S. Fish and Wildlife Service, created the program that is now nationally known as BayScapes. The vision was to create an educated citizenry dedicated to the use of native, non-invasive plants in their landscapes to attract wildlife and reduce the amount of pollutants going into the Chesapeake Bay.

The success...

If watershed forum is any indication, Chesapeake Bay’s future is in good hands

Thank you, West Virginia! I cannot imagine that this coalescing of beautiful weather, great people, pastoral setting and common purpose could have been more powerful in any other place and at any other time. Nearly 300 devotees spent three days along the banks of the Potomac learning, sharing and growing at the Alliance for the Chesapeake Bay's Fifth Annual Chesapeake Watershed...

Tools, techniques await Chesapeake Watershed Forum attendees

Sign up now for the Fifth Annual Chesapeake Watershed Forum, which will take place November 11-14 at the U.S. Fish and Wildlife Service's National Conservation Training Center in Shepherdstown, WV. This is the premier event for restoration specialists from across the Chesapeake Bay Watershed.

The Chesapeake Watershed Forum is a three day/two night conference that brings together...

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About Lou Etgen

Lou Etgen is program director of the Alliance for the Chesapeake Bay.

 

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